Media Convergence Is a media technologies and media forms resulting from digitization and computer networking. Convergence is a word that manages to describes technological, industrial, cultural and social changes. Books are essentially the grandfather of all media, so it is fitting that they set the example by becoming partners with the internet. Newspaper and Magazine have taken a similar route. The music industry has profited from exposure to the internet. It is important because media made creative media industry. Can use in advertisement in television, can use everyday to communicating your family, and more platforms for industry such as applications on smart devices. Media convergence has two roles, the first is the technological merging of different media channels – for example , magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, i Pads, and smartphones.